Online interaction is something I’ve been doing for a number of years, and so it is really interesting to read about what theorists have to say about it. Guy Merchant of Sheffield Hallam University writes that a lot of adult interaction online contains an element of ‘identity performance’. As an alternative to face-to-face communication, it is certainly arguable that our online personas need to be more “us” to compensate for the fact that we are communicating through writing rather than through talking, using facial expressions and body language. Humans take in something like 80% of the information in their lives through the eyes, so losing that visual communication must require some other stimulus when communicating online.
Gee argues that we live in an age of ‘new capitalism’ and so our identities evolve as new communicative tools are launched, and we become more focused on our likes and habits instead of old dividing lines like age, class and gender. In my last post on identity I wrote that I identified myself in the past as an ‘indie kid’ and so would quite happily judge someone for being a great Justin Bieber fan, while I indulge in the music of Chromatics, Modeselektor, Iamamiwhoami and Patrick Wolf. Likewise, others will mock me for listening to Modeselektor who have been called the jokers of the Berlin scene.
Merchant writes of the concern that online identities have been seen as inherently untrustworthy – concerns parodied brilliantly in the Brass Eye paedophile special.
Gaming comes up a lot in theories surrounding online identity; but this is an area I have no experience of, having never played online games and having no desire to ever do so. Aware as I am of the possibilities of creating characters online, it is not something I have ever done with intent, aside from the characters I have created in my comedy writing. However, the argument about identity performance widens as other theorists argue that we interweave our real lives with embellishments as a person’s online biography cannot be completely false.
Davies and Merchant carried out a study on blogging and wrote the following:
I have an ongoing story. But I think we have several ongoing stories. I also think that if we bear in mind a particular audience, we change our story to suit them and thus change our notion of who we are according to our audience.
This quote really interests me as there are certain things a blogger will do when publishing an entry on their website, such as filling in keywords and an abstract for Search Engine Optimisation (SEO) and tagging collections of words to help define the article. To attract traffic to the site, the blogger may then put out messages informing people on social networks such as Facebook or Twitter of the new blog post. The keywords and SEO data will seek to bring in a certain type of audience who would be interested in the work, so there will always be a general sense of direction in the blog; a blog post on the best cheap restaurants in London wouldn’t be targeted at those who frequent Gordon Ramsay restaurants for example.
My friend, who runs the http://www.lifeinnorway.net/ website is very talented at defining an audience but is currently having to work out the audience for another idea that broadens the Life in Norway concept. His homepage includes links to Twitter, an RSS feed and Facebook. The Facebook page has 125 fans and the bottom of the webpage has many keywords on what he writes about, all of this seeks to connect a certain internet-savvy audience who is an ex-pat living in Norway or is interested in Norway. I would question whether this site gets a lot of native Norwegians visiting as they already live in Norway and wouldn’t really need the knowledge of a British guy living in Oslo.
My website has recently undergone some changes as a result of the Internet Cultures module at university and these are changes discussed by Davies and Merchant in their blogging study:
In addition to this, many bloggers use the sidebar to provide additional information which helps to locate them in specific social networks. Blogrolls and favourite web-links are quite explicit ways of showing one’s affiliations… and links to photosharing sites (such as Flickr photostreams) all provide opportunities to showcase anchored and transient identities.
Recent additions to my site include the Flickr sidebar and a Twitter feed in the sidebar; this means that all my online-sharing activities are brought together through my website so that writing, photography and Tweeting are all connected and accessible from one place. I have condensed my online personality to one site on purpose and I give the illusion of sharing a lot but I maintain a lot of privacy on Facebook and never publish anything overtly personal; I certainly don’t release data that I feel would compromise me or anyone else. Despite me saying this, Merchant believes that more is given away than is realised… ‘I am confident that a richer sense of identity may well be communicated at a deeper level, in ways that lie beneath the conscious control of the author.’
Online data sharing, in whatever form, is an opportunity to ‘author the self’ says Holland, and I believe that to be true. We all want to be seen in a positive light, so it makes sense that our online identities would strive to achieve that aim. Now, I am off to listen to some music you’ll never have heard of, and perhaps I’ll read some of the work of Karl Marx before watching a challenging foreign film.*
*Hmm, reality is I’m listening to Metronomy, Goldfrapp and Bon Iver, I can’t be bothered with reading any Marx on a Sunday and I’m dead excited about watching the final Harry Potter film again later.















